REAL-TIME 3D STREAMING
REVOLUTIONIZING THE CUSTOMER EXPERIENCE - ESPECIALLY CARS - WITH APPLICATION CLOUD STREAMING.
Real-time 3D streaming enables companies to deliver immersive,
interactive 3D experiences directly through the cloud. Instead of
requiring powerful local hardware, 3D applications are processed
remotely and streamed to users on laptops, tablets, smartphones,
and other devices.
This technology is particularly relevant for the automotive industry, where 3D car configurators and automotive configurators allow customers and dealerships to explore, customize, and present vehicles in real time. High-quality 3D graphics, cloud rendering, low latency, and global scalability create a more engaging digital customer experience and support new forms of digital sales and remote sales.
Compared with traditional WebGL solutions, real-time 3D streaming can support more demanding applications and higher visual quality. Technologies such as GORILLA STREAMING and solutions based on Unreal Engine and other game engines make it possible to bring high-end 3D applications to lightweight devices without requiring powerful local hardware.
By moving demanding 3D processing to the cloud, 3D application streaming gives brands a flexible way to deliver high-quality, immersive experiences at scale, improving customer engagement while reducing dependency on local hardware and enabling global access to real-time 3D applications.
Streaming the VW Tiguan real-time 3D configurator for the Canadian market in 2026.
This technology is particularly relevant for the automotive industry, where 3D car configurators and automotive configurators allow customers and dealerships to explore, customize, and present vehicles in real time. High-quality 3D graphics, cloud rendering, low latency, and global scalability create a more engaging digital customer experience and support new forms of digital sales and remote sales.
Compared with traditional WebGL solutions, real-time 3D streaming can support more demanding applications and higher visual quality. Technologies such as GORILLA STREAMING and solutions based on Unreal Engine and other game engines make it possible to bring high-end 3D applications to lightweight devices without requiring powerful local hardware.
REAL-TIME 3D STREAMING CAN SUPPORT MORE DEMANDING APPLICATIONS AND HIGHER VISUAL QUALITY.
A modern cloud-based 3D streaming infrastructure combines low
latency, scalability, device compatibility, plugin-free access,
and reliable cloud infrastructure. It can also support advanced
use cases involving AR/VR, virtual reality, augmented reality,
digital showrooms, and interactive product experiences. By moving demanding 3D processing to the cloud, 3D application streaming gives brands a flexible way to deliver high-quality, immersive experiences at scale, improving customer engagement while reducing dependency on local hardware and enabling global access to real-time 3D applications.