NEWS FROM THE DIGITAL JUNGLE

23.09.2025

NOW STREAMING THE RANGE ROVER REAL-TIME 3D CONFIGURATOR

We’re pleased to announce the launch of a real-time 3D configurator for the timeless Range Rover in the British market.

This next-generation solution delivers photorealistic, interactive experiences that allow customers to visualize configurations instantly.

By combining high-performance rendering with seamless integration, it sets a new benchmark for digital engagement in the automotive sector.

For OEMs and retailers, this innovation drives stronger customer connections, greater confidence in purchase decisions, and a significant step toward the future of digital retail.

Developed by Accenture Song and powered by Gorilla Streaming on Amazon Web Services for JLR, the 3D app runs directly in any web browser, on smartphone, tablet or laptop. No downloads, no limits.

Try it here, by clicking on the 3D VIEW button on the bottom left:

click!
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